GOLD CAKE

GOLD CAKE IS A SAN DIEGO–BASED JEWELRY BRAND ROOTED IN MODERN FEMININITY AND TIMELESS DESIGN. THIS PROJECT SHOWCASES MY PROPOSED BRAND REDESIGN, INCLUDING VISUAL IDENTITY, CREATIVE DIRECTION, AND A REFINED AESTHETIC TO ELEVATE THE BRAND’S PRESENCE.

TIME: NOVEMBER 2025

ROLE: FREELANCE GRAPHIC DESIGNER

*SELECT VISUALS IN THIS PROJECT WERE CREATED USING AI-GENERATED IMAGERY. THESE IMAGES ARE INTENDED FOR CONCEPT DEVELOPMENT ONLY, AND I DO NOT CLAIM OWNERSHIP OR RIGHTS TO THEM.

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