Blake Dresner Surf Competition Design

THIS PROJECT INVOLVED DESIGNING A T-SHIRT AND POSTER FOR A SURF COMPETITION, WITH AN EMPHASIS ON CREATIVE COHESIVE BRANDING ACROSS APPAREL AND PRINT. I FOCUSED ON TRANSLATING THE MOVEMENT AND EXCITEMENT OF SURFING INTO A VISUAL SYSTEM THAT FELT AUTHENTIC TO THE SURF COMMUNITY. THE RESULT WAS A VERSATILE DESIGN THAT WORKED BOTH AS EVENT MERCHANDISE AND PROMOTIONAL MATERIAL, BALANCING BOLD GRAPHICS WITH A RELAXED COASTAL AESTHETIC.